When naming your business, consider these four key factors:
- Memorability: Pick a name that's easy for people to remember, so they can recall it easily.
- Spelling: Choose a name that's simple to spell. Complicated spellings can confuse potential customers.
- Relevance: Your business name should hint at what you do or offer, helping customers understand your purpose.
- Longevity: Ensure the name will still make sense and be relevant a decade from now, avoiding trends or overly specific terms.